Background

The client, a developer of consumer applications focused on gardening, was seeking to expand their product portfolio and establish a new stream of revenue. Recognizing the potential of data-driven insights, the client collaborated with us to create a novel data reporting product for their users.

Challenges

The client faced a few key challenges:

1. Lack of Expertise in Data Products: While the client had extensive experience in app development, they were less familiar with data product development and needed expert guidance.

1. Identifying User Needs: Determining what insights would be most valuable to users was crucial, requiring a deep understanding of the user base and the gardening market.

1. Automating Data Insights: The client needed a solution that would not only generate insights but could do so in an automated and user-friendly way.

Solution

We proposed a comprehensive solution involving market research, product development, and automation:

1. Market Research & User Analysis: We started by conducting thorough market research and user analysis to understand what insights would be most valuable to the users of the app.

1. Data Product Development: Based on our findings, we developed a data reporting product that provided insights into gardening trends, personalized plant care recommendations, and local weather impacts on gardening. The reports were made easy to understand and visually appealing to ensure user satisfaction.

1. Automation & Integration: We wrote a code to automate the data collection, analysis, and reporting processes, allowing the client to easily generate these reports on a regular basis without needing extensive data expertise.

Our work with the client underscores the potential of data reporting products as a valuable asset for consumer apps, providing valuable insights for users and creating new revenue opportunities for businesses.